HALAL TRAVEL
A SECTOR FLYING UPWARDS
A SECTOR FLYING UPWARDS
Halal tourism has emerged as a significant sector within the travel industry, catering to the needs and preferences of Muslim travelers. Halal tourism focuses on providing travel experiences that align with Islamic principles, offering a range of services and facilities that meet the requirements of Muslim travelers. This includes access to Halal food, prayer facilities, gender-segregated accommodations, and activities that respect cultural sensitivities.
Muslim traveler expenditure is projected to reach $283 billion in 2024.
The demand for Halal tourism is on the rise, driven by the growing Muslim population, increased disposable income among Muslim travelers, and a desire for authentic and inclusive travel experiences. According to the Mastercard-CrescentRating Global Muslim Travel Index, Muslim traveler expenditure is projected to reach $283 billion by 2024. With an estimated 156 million Muslim travelers globally, the Halal tourism market presents immense opportunities for businesses and destinations to tap into this growing segment.
The benefits of Halal tourism extend beyond the economic impact. Halal tourism promotes cultural exchange, tolerance, and respect among different cultures and religions. It opens doors for destinations to attract a diverse range of travelers, including Muslims, as well as non-Muslims who seek inclusive and diverse travel experiences. By providing Halal-certified services and facilities, businesses in the tourism industry can enhance their competitiveness, boost customer satisfaction, and foster long-term customer loyalty.
Obtaining Halal certification through ICHS is crucial for businesses in the tourism industry to meet the needs and expectations of Muslim travelers. Halal certification ensures that businesses adhere to specific guidelines and standards, guaranteeing the provision of Halal-certified food, prayer facilities, and other services. It signals to Muslim travelers that a destination or business is committed to catering to their specific requirements, promoting a welcoming and comfortable environment. Moreover, Halal certification enhances the credibility and reputation of businesses in the Halal tourism industry, enabling them to tap into a growing market and gain a competitive edge.
