What is the Kazan Halal Forum?
Kazan Forum is one of the leading international economic platforms aimed at strengthening cooperation between Russia and the member states of the Organisation of Islamic Cooperation (OIC). Held annually in Kazan, the capital of the Republic of Tatarstan, the forum brings together government officials, international organizations, and private sector leaders from over 50 countries.
Its key focus areas include investment, Islamic finance, the halal economy, tourism, education, and innovation, making it a strategic opportunity for developing partnerships between Russia and the Islamic world.
ICHS at the Forum – Tourism Dialogue and Halal Scoop Launch
The Islamic Chamber Halal Services (ICHS) proudly participated in the session titled:
“Halal Tourism and Priority Projects”, held on the third day of Kazan Forum 2025 and organized by the Far East and Arctic Development Corporation.
Represented by Ms. Nourhan Hafez, Marketing Communications Manager, ICHS delivered a talk on the growing influence of digital platforms in shaping travel behavior. She emphasized that over 5.24 billion active users are transforming how travel decisions are made worldwide. Platforms like TikTok have witnessed a 410% surge in travel content views, with 32% of users booking trips discovered through the app.
As part of the session, ICHS proudly introduced Halal Scoop — the first global social platform dedicated to the halal lifestyle. The platform was launched by Islamic Chamber Halal Services, a subsidiary of the Islamic Chamber of Commerce and Development, which represents the private sector across 57 OIC member countries and Muslim minorities globally.
The session addressed the vast untapped potential of halal-friendly tourism in Russia’s Far East and Arctic regions, exploring market readiness, economic opportunities, and promotional strategies for sustainable growth in this emerging sector.
Featured Speakers:
- Sergey Yemelyanov, Deputy Chairman of the Government of the Komi Republic (online)
- Svetlana Panfilova, Deputy Governor and Minister of Arctic Development and Economy of the Murmansk Region (online)
- Oksana Svetlova, Minister of Culture of the Arkhangelsk Region
- Maria Badmatsyrenova, Deputy Director, Investment Department, Corporation for the Development of the Far East and the Arctic
- Marat Nizamov, Head of the Halal Products and Services Competence Center, Roskachestvo
- Razakov Shukhrat, General Director, Sokoliniy Center Kamchatka LLC
- Alexander Tertychny, General Director, Anterra LLC
- Marina Muhamad, Director of Industry Development, Islamic Tourism Centre (Malaysia)
