High demand for halal food products
Studies on consumer behavior have shown that consumer preferences change in accordance with their religious sensibilities. Muslim consumers demand halalness “permissibility” of products in conformity with Islamic rules.
World food suppliers from all types as well as fast-food chains have been questioned by their consumers if the food used was ‘halal’ that we have witnessed full campaigns addressing this specific concern from a huge segment of consumers.
Consumers have been demanding to know whether the foods imported are permissible or not, and questioning the authenticity of the “halal” label after some bad experiences where labels didn’t prove to be authentic that now muslim countries are starting to mandate an authentic halal label on all food products imported.