The Importance of Halal Certification for End Users

As a producer, trader or brand have you ever considered how much proper Halal certification impacts your business and brand image?

Muslims are taught to adhere to sharia and search for products that follow the dietary standards of Islamic law. 

Accordingly Muslim and Muslim-majority countries have special procedures that must be adhered to by manufacturers, producers, or any business owner in order to offer their products to said countries’ citizens.

The most efficient and effective way to prove that their products are indeed Halal is to obtain a Halal certificate from a trusted international body that offers a seal that the producer can then display on their packaging providing the end user the comfort to know that this product is indeed Halal. 

Although Halal is predominantly tied to Muslims, some Non-Muslims prefer Halal products too as they are prepared, packaged, and transported in a clean and safe environment and subjected to high safety and quality standards. 

Accordingly there has been a noticeable uptick in international brands seeking to get Halal certified.

What is even more interesting is that post certification some brands have taken it a step further running a consumer facing campaign post certification to highlight to all their end users that they are indeed Halal offering them a level of transparency and trust rarely seen previously.

There are many examples of this, the most recent being the campaign McDonald’s KSA is currently running as we speak.

@McDonald’s KSA’s (#ريح_البال_منتجاتنا_حلال) campaign…

The campaign name can be literally translated to (Do not worry, Our products are Halal) and McDonald’s launched this campaign to confirm that they follow and respect the Islamic rules and offer halal products with the correct method of slaughtering to reach more consumers and gain their trust. 

Furthermore on their website consumers can log in and get information on the certification process they undertook, who certified them and more which is inline with recent open kitchen campaigns they have been running.

Though the campaign has been running for only a few days on twitter, in parallel with the World Cup final to boot the interaction has been stunning with the campaign generating 400+ Retweets and 300+ Likes in just two days.  

This campaign is one of the smartest advertising campaigns that seek to increase trust between the brand and the audience. It’s important to note they launched this campaign after receiving many questions about whether their food is halal or not, which emphasizes that halal has become a key standard in the Muslim world and beyond…  

In end we have to say well done, McDonald’s. Keep it up. 

If you are looking to get in touch and learn more about how to get Halal certified make sure to drop us a line today.