As a producer, trader or brand have you ever considered how much proper Halal certification impacts your business and brand image?

Muslims are taught to adhere to sharia and search for products that follow the dietary standards of Islamic law. 

Accordingly Muslim and Muslim-majority countries have special procedures that must be adhered to by manufacturers, producers, or any business owner in order to offer their products to said countries’ citizens.

The most efficient and effective way to prove that their products are indeed Halal is to obtain a Halal certificate from a trusted international body that offers a seal that the producer can then display on their packaging providing the end user the comfort to know that this product is indeed Halal. 

Although Halal is predominantly tied to Muslims, some Non-Muslims prefer Halal products too as they are prepared, packaged, and transported in a clean and safe environment and subjected to high safety and quality standards. 

Accordingly there has been a noticeable uptick in international brands seeking to get Halal certified.

What is even more interesting is that post certification some brands have taken it a step further running a consumer facing campaign post certification to highlight to all their end users that they are indeed Halal offering them a level of transparency and trust rarely seen previously.

There are many examples of this, the most recent being the campaign McDonald’s KSA is currently running as we speak.

@McDonald’s KSA’s (#ريح_البال_منتجاتنا_حلال) campaign…

The campaign name can be literally translated to (Do not worry, Our products are Halal) and McDonald’s launched this campaign to confirm that they follow and respect the Islamic rules and offer halal products with the correct method of slaughtering to reach more consumers and gain their trust. 

Furthermore on their website consumers can log in and get information on the certification process they undertook, who certified them and more which is inline with recent open kitchen campaigns they have been running.

Though the campaign has been running for only a few days on twitter, in parallel with the World Cup final to boot the interaction has been stunning with the campaign generating 400+ Retweets and 300+ Likes in just two days.  

This campaign is one of the smartest advertising campaigns that seek to increase trust between the brand and the audience. It’s important to note they launched this campaign after receiving many questions about whether their food is halal or not, which emphasizes that halal has become a key standard in the Muslim world and beyond…  

In end we have to say well done, McDonald’s. Keep it up. 

If you are looking to get in touch and learn more about how to get Halal certified make sure to drop us a line today.

The Halal market is growing at breakneck speed outgrowing other alternative markets such as Vegan and Organic combined.

Although meat is the most famous Halal product, Halal encompasses food, additives, catering, cosmetics, travel, fashion and more.

This market, now valued at over $8 Trillion represents an amazing opportunity for growth for thousands of manufacturers across many verticals.

This leads us to this Question: Do manufacturers and producers need Halal certificates for their products to be able to capitalize on this market?

To answer this questions, we must make an initial differentiation:

• 1) Will you be offering your products in Muslim countries
• 2) Will you be offering your products in Non-Muslim countries

To sell in Muslim countries, producers need to gain a clear understanding of the country requirements. 

Some countries like Indonesia have concise regulations for food, beverage, and cosmetics. whereby any product that is imported into the country needs to be Halal certified.

Other countries have requirements for Meat products only (fresh, processed or even ingredients) to be Halal certified while other Muslim countries do not currently have any Halal requirements for products that are imported into their country. Another important note here is that at times Halal standards differ from one country to another and are not uniform across the board.

Having said that, halal regulations in Muslim countries have consistently improving and tightening nature, quickly gaining momentum and are being discussed, constructed and established from a legal standpoint by more and more countries. 

So for manufacturers out there interested in tapping into this market, make sure to be on your toes & conduct your due diligence to gain an understanding of the current and future needs for each country you plan to do business with

For Non-Muslim countries, obviously the demand is mainly coming from consumers not governments. Yet considering the large number of Muslims living in non muslim countries & the fact that Halal products are considered by many non Muslims to adhere to certain quality and ethical standards, the market for halal products is very lucrative.

For non-Muslim countries, a well respected Halal Mark that bears reference to the quality standards utilized and is verifiable becomes essential. 

The question remains, which standards to follow and which certification body to use?

Simply put you will need to follow the standards of the country you are looking to export to for certification so be sure to be on the look out for this vital information during your due diligence. 

If the market country does not have a specific standard they adhere to, then the optimal standard is the SMIIC / OIC Halal Standard.

As it pertains to the Certification body, make sure the certification body is accredited from the destination country where you plan to sell your products. Non accredited certificates -while they might be ok for the short term and in some countries-will be a waste of time and money in the long term and will not be suitable for many countries.